OLED televisions are the next technology to come after LCD TVs to astonish viewers with the quality of screen viewing and their beautiful design aesthetics. OLED, which stands for Optical Light Emitting Diode, uses a technology of a panel which emits light itself by its organic nature when an electronic current is passed through it. The organic material sits in the middle of two electrodes to work. Since the film itself emits light, there is no need for backlighting like with an LCD or LED television. As such, the OLED televisions can be made thinner than those using LED or LCD.
Another advantage of the film being self-emitting is that it can show deeper black levels, leading to an increased quality of viewing due to a higher contrast ration between light and shade. There are many other factors which make this the technology for the future. OLED screens have greater viewing angles than an LCD or LED screen since they are self-emitting. There is better brightness to the screen and what’s more is that OLEDs use less power as an OLED element does not need power to produce light as there is no backlight. OLEDs furthermore have a faster response rate, in theory they are able to reach a 100,000 Hz response rate.
The advantages to OLED televisions are clear, but the manufacturing process is still proving relatively costly in comparison to LCD and LED. Manufacturing the OLED substrate is particularly expensive. This has not stopped the electronics giants LG and Samsung from developing and releasing their own individual brands of OLED televisions which has sparked a mass of OLED TV reviews online. Sony was actually the first on the bandwagon, with its XEL-1 11 inch widescreen television which was released as the world’s first OLED TV in September 2008. However, this product was never going to sell more than a niche market product and Sony has since abandoned the OLED market to focus on its Crystal LED televisions. This technology uses more than 6 million small LED lights to make a full HD display. It now looks like Sony will return to OLED technology with collaboration with rival brand Panasonic.
Meanwhile, Samsung and LG have been showing off how advanced they are in technology with their new OLED models; which is the best OLED TV has not really yet been decided upon by critics and consumers. The two models use slightly different OLED methods to produce a brilliant picture. LG uses white OLEDS called WOLEDs with a green, blue and red filter overlay along with another no filter white OLED sub-pixel. Samsung instead uses native red, green and blue sub-pixels to make a picture. LG claims their way cuts production cost but as yet the verdict is not out as to which will produce a better viewing experience or be the best OLED TV. The LG television has a depth of just 4mm, which is half that of the depth of the Samsung OLED TV, which stands at 0.3 inches.
LG are in a race with Samsung as to who will win the OLED race to become the main producer of HDTVs. The South Korean company LG believe that their research in OLEDs has given them an advantage that they say Samsung cannot match for another two years. This significant advance lies in the unique thinness of the LG OLED TV and in the supposed superior brightness and brilliance of the OLED screen. In addition, the LG OLED model consumes less power working than all of its rivals. Seog Hor-Ro, who is the Vice President of LG, has remarked that LG now has a ‘very good chance of winning the game’ in relation to OLED TVs, and has stated that LG expects to sell more than two million units within the next four years. The use of the WOLEDs in production has meant that LG has been able to produce more units at a lesser cost than competitors. Hor-Ro has also said, ‘We’ll be able to increase panel yield rate much faster than anyone else, and eventually we’ll be able to reduce our prices and make our products more affordable than the competition’. Premium HDTV products are big business at the moment, and consumers expect 3D capabilities and web capabilities. Formerly, Sony and Samsung were considered to be the leaders in this market but that may change soon, with OLED TV reviews raving about how premium the features of the new Samsung and LG OLED TVs really are.
However, the bigger prices of OLED TVs may slow the market’s need for them. Both Samsung and LG televisions cost close to $10,000, which is much higher than what you would pay for an LED or LCD screen with the same screen size. Indeed, some predictions have put OLED television sales at just representing 1 % of the market in the latter half of 2012 and 2013 will be a difficult year also. Sony and Panasonic will also release their OLEDs created from a partnership in 2013. By 2017, it is expected that OLED TV sales will still only represent 9%. This is because when buying televisions consumers put screen size and low cost ahead of all other factors, including screen viewing quality, which is the main selling point of OLED technology. The market will be quite small and the best OLED TV is expected to win out.
The balance between introducing the best OLED TV soon enough to make a dent in the market while not being too soon for consumers to accept is becoming a problem to overcome for Panasonic and Sony, who have both struggled in comparison with LG and Samsung in the war of the OLEDs. This year LG should top Samsung’s sales in 3D TVs. Premium models of 3D TVs and Smart TVs will be the main playing ground for major superior electronic manufacturers in the television sector in the next few years. Cheaper TVs produced by rival Chinese manufacturers like Skyfall and TCL are expected to dominate the growing markets of Asia and Africa more in the near future instead.
The Samsung 55ES9500 OLED TV will most certainly be a television with smart features according to OLED TV reviews. It will have a Dual Core Processor to perform multi-task operations seamlessly. Its Smart Dual feature will mean that two viewers can watch two separate 2D programs at the same time with the use of 3D glasses. Meanwhile, the LG 55 inch television will have the premium TV feature of passive 3D technology, which means 3D glasses that have no batteries and are cheaper to buy in bulk. LG Smart TV functions will be plentiful; social networking and on-demand services online will be available. A magic remote which lets you point the remote at the screen and move around a cursor may be available with the product upon release.
These Smart TV features and 3D capabilities along with superior OLED screen viewing will really put the Samsung and LG OLED models ahead of the game. Many consumers may find they prefer Samsung or LG models based on personal preferences, like how thin they require their TV to be or if they would like battery powered superior 3D viewing available with the Samsung model. Ultimately, both televisions will be very capable models. The LG is expected to retail at €9000 while Samsung is expected to retail at €9000 also. There may be a minimal difference in price therefore so consumers will have to pick simply which one they prefer best, or wait until the 2013 Panasonic and Sony OLED collaboration comes to the market for even greater choice.